Why Does My Indie-Film Need to Spend Money on a Publicist?

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So often I am asked; “What do you do exactly?” And I reply, “I wear many hats, but predominantly I am a Unit Publicist/Publicist.” Then comes the burning question. “Why do I need to hire you for my indie-film? It’s low budget and every dollar counts.” – I always list the reasons in conversation, but finally wanted to write […]