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Cozy Coupe_02

~ The Iconic Toy Brand Little Tikes Commissions an Innovative L.A Based Creative Team for  its Upcoming National Broadcast, Cable and Online Ad Campaign ~

America’s best loved toy brand Little Tikes, established in 1969, has commissioned cutting edge L.A based creative team, Concrete Media ( to produce its latest ground-breaking advertising campaign in order to reach a wide variety of audiences, set to be unveiled next month with a National broadcast, cable and online release strategy.

One of the industry’s most trusted brands, famed for its high quality and toy excellence for growing children with an extensive catalogue of product lines, The Little Tikes Company has had the dynamic foresight for this holiday season, to switch gears away from tradition and commission a high-end sleek commercial for the one car that has been the best-selling vehicle since 1979, both fuel efficient and made in a U.S factory, that will give audiences an edgy re-mix of the iconic red and yellow bubble-shaped interactive kids car, soon to be in its 35th year.

The spots will feature the cute Cozy Coupe in the unique style of a high-performance car commercial, as well as the Giddy Up ‘N’ Go Pony and Activity Garden Rock ’n Spin Bug in an extended Little Tikes Factory Tour spot which shows a team of elementary school-age kids, as the Little Tikes Executives and the creative minds, behind the new toy ideas being pitched for production in the boardroom to the adult CEO and quality controlled inside the factory. The special bonus footage, penned for a giant viral hit, is the campaigns hilarious behind the scenes Factory Bloopers, in 30- and 60-second versions of the spots, all intelligently designed to appeal to both adults and children alike.

“Little Tikes are part of the American zeitgeist.” said Michael Younesi, Creative Director of Concrete Media. “Their advertising thus far has been limited and in the style of your typical toy commercials, so to craft something that was broader and engaging to all ages was an initiative spawned from our creative think tank. It was fun transforming this well-known and loved brand to the next level of advertising.”

About Concrete Media
Concrete Media is a boutique commercial production shop fueled by ingenuity and imagination, they produce top tier commercials with a focus in youth and lifestyle. Whether it’s a product or brand, they craft the most compelling vision to get your word out there and make an impact. For more information please visit:

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Contact: Liz Rodriguez, EMRMedia
Tel: 310 435 3634

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